• The effectiveness of digital platform technologies for producing music content

УДК: 004.738.5:303.4:78

DOI: 10.35852/2588-0144-2022-1-156-176

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Andrei V. Churbanov

graduate of the Department of Performing Arts Production
The Gnesins Russian Academy of Music
Moscow, Russia
E-mail: a.v.tchurbanov@gmail.com

Oleg V. Ivanov

Cand. Sc. in Physical and Mathematical Sciences, Head of the Department of Performing Arts Production
The Gnesins Russian Academy of Music
Moscow, Russia
E-mail: o.ivanov@gnesin-academy.ru

The effectiveness of digital platform technologies for producing music content

Abstract

The article presents the results obtained during the scientific and practical research of the effectiveness of platform technologies for music projects. It contains recommendations for the use of digital technologies for producing music content both nowadays and in the future. To conduct an empirical study, the method of expert interviews, methods of quantitative and qualitative data analysis were used. The information was collected from open Internet sources, analytical data from 146 websites and digital platforms, literary sources related to the complex analysis and expert classification of modern digital platforms, including the functions of producing music content. The evaluation of platform technologies effectiveness for music projects in accordance with the professional functions of a producer in the field of performing arts was carried out. It is made on the basis of the expert interview method with subsequent data processing on a computer using the IBM SPSS ® 22 statistical package. Multidimensional methods and models were used as statistical data analysis: cluster analysis and the method of factor analysis. The main subject of the research is the possibilities and limitations of digital platforms for producing music content. In the course of the study, recommendations were formulated that can be divided into two parts: the first is aimed at digital platforms for the creative component of the producer’s activity and content creation. The second is aimed at the managering and financial part of the project.

Keywords

Digitalization of the music industry, digital platforms, digital ecosystem, music content production, producer functions, platform immersiveness.

For citation

Ivanov O. V., Churbanov A. V. The effectiveness of digital platform technologies for producing music content. Theatre. Fine Arts. Cinema. Music. 2022, no. 1, pp. 156–176.

DOI: 10.35852/2588-0144-2022-1-156-176

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Received: 08.09.2021

Revised: 12.01.2022

Accepted: 01.02.2022